Absolut Greyhound World
As part of Absolut Vodka’s Greyhound World Campaign, we engaged new audiences with a massive out-of-home Augmented Reality experience at Yonge-Dundas Square in Toronto, Canada. The location is one of Canada’s highest foot-traffic areas, with the ability to engage multiple consumers at one time. We provided them with a cool experience and added further dimension to traditional billboards. Another great use of Augmented Reality in marketing brought to you by Current Labs.