2013 MIA Shortlist

Best in Video

  • Et que ca saute! reality culinary show – Quebec Pork Producers Federation (FPPQ) – Carat
  • Doritos Mock Advisories – PepsiCo. / Doritos – OMD Canada
  • The Movie out Here – Labatt Breweries of Canada – Grip Limited
  • TELUS Breakaway Cam – TELUS – Cossette Media
  • We Hear You – TD Bank – Starcom Mediavest Group
  • Make Health Last – The Heart and Stroke Foundation of Canada – Lowe Roche
  • Pepsi/Virgin LFN Music Partnership – PepsiCo., Beverages – OMD Canada
  • Electric Circuit – Hydro-Quèbec – Touchè!

Best in Newspaper

  • Read All About It – Sony Canada – UM Canada
  • Workopolis – Workopolis – Media Experts / Zulu Aplpha Kilo
  • Tide Proud Keeper of Canadas Colours – Procter & Gamble / Tide – Starcom MediaVest Group
  • Innovation that Excites (Altima,Sentra,Pathfinder launches) – Nissan Canada – OMD
  • TD Embossing – TD Bank – Starcom MediaVest Group

Best in Magazine

  • All-Star Dads – Ford Canada – Mindshare Canada
  • Quaker Healthy Family Challenge – PepsiCo. / Quaker – OMD Canada
  • Lysol Power & Free – Reckitt Benckiser – ZenithOptimedia
  • Restarting Canadaís Start Screens – Windows 8 Rogers Integration – Microsoft Windows 8 – Starcom MediaVest Group
  • Apple iPad Mini Magazine – Apple – OMD
  • Master Your Style – Procter & Gamble / Gillette – Carat Canada

Best Use of Out-of-Home (Traditional)

  • Drambuie: Not just for Grandpa – Bacardi Canada / Drambuie – Denneboom Media
  • Roomy RAV4 – Quebec Toyota Dealer Association – Bleublancrouge
  • Dove: Girls Unstoppable – Unilever/ Dove – Mindshare
  • smart city project – smart Canada div. of Mercedes-Benz – OMD Canada
  • Dear Mortgage – TD Bank – Starcom Mediavest Group
  • Your better starts here – Sport Chek – Touchè!

Ambient/Place-Based Media – Large Scale

  • Thank You for Helping the Homeless – Raising The Roof – Leo Burnett, Toronto
  • Repackaging Help – Raising The Roof – Leo Burnett, Toronto
  • The Walking Dead Rotting Finger Countdown – AMC Networks – Leo Burnett, Toronto
  • Fire Truck – BC Egg Marketing Board – OMD Vancouver
  • Cadbury Dairy Milk launches Bubbly – Mondelez Canada – Jungle Media
  • Your Better Starts Here – Sport Chek – Touchè!

Ambient/Place-Based Media – Small Scale

  • James Ready 50% Awesomer Coasters – James Ready – Leo Burnett, Toronto
  • Rogers: Winter White Event – Rogers Communication Inc., Wireless – OMD Canada
  • Lobster Party – Earls Kitchen + Bar – Leo Burnett, Toronto
  • Canada’s First Virtual Test Drive – Mazda Canada – Excelerator Media
  • Street Waxing – Fuzz Wax Bar – Lowe Roche
  • Pedal Wraps – The Heart and Stroke Foundation of Canada – Lowe Roche
  • The Barrie Campaign – Johnson Insurance – Lowe Roche

Best Use of Digital OOH and/or Digital-Place-Based Media

  • Portal to the Yukon – Tourism Yukon – Outside the Cube
  • HTC One – Everything Your Phone Isn’t – HTC – M2M

Innovation in Experiential/Special Event/Stunts

  • quattro Experience – Audi Canada – Zulu Alpha Kilo
  • Sunglasses & Advil – Advil – Y&R
  • Learn IKEA Vending Machine – Audi Canada – Leo Burnett, Toronto/Jungle Media
  • Repackaging Help – Raising The Roof – Leo Burnett, Toronto
  • Earls Steak Redemption – Earls Kitchen + Bar – Leo Burnett, Toronto
  • The Gitchhiker – Stanfield’s Ltd. – John St.
  • Budweiser Red Light – AB InBev – Labatt Breweries – UM Canada

Best in websites and microsites ***NEW FOR 2013***

  • MusicMakesMoreMilk.com – BC Dairy Association – OMD & Tribal DDB Vancouver
  • Carly’s Cafe – Carly Fleischmann – john st.
  • Missing Kids Stamps – Enfants-Retour Quebec (Missing Childrenís Network) – Lowe Roche
  • Endless Celebration – Johnson & Johnson: o.b. Tampons – Lowe Roche
  • MHL.CA – The Heart and Stroke Foundation of Canada – Lowe Roche

Best in Social Media

  • Lay’s: Do Us A Flavour – PepsiCo. / Lay’s – OMD Canada
  • James Ready Cover Photo Swap – James Ready – Leo Burnett, Toronto
  • The Movie out Here – Labatt Breweries of Canada – Grip Limited
  • Milk Carton 2.0 – Missing Children Society of Canada – GREY (Canada)
  • Surrender Your Say / Twitter Campaign for Tourette Syndrome – The Tourette Syndrome Foundation of Canada – Saatchi & Saatchi
  • Ambassadors – Fèdèration des producteurs de lait du Quèbec – Touchè!

Best in Mobile ***NEW FOR 2013***

  • Chevrolet Spark Launch – GM Chevrolet – Carat
  • World’s Most Valuable Check-In – Missing Children Society of Canada – GREY (Canada)
  • Focus Mode – Sociètè de l’assurance automobile du Quèbec – lg2
  • The Christie Corner – Mondelez / Christie – MEC Canada
  • Molson Canadian Wake Up Call – Molson Coors Canada – Saatchi & Saatchi
  • Samsung Infinite Possibilities GS4 Launch – Samsung – Starcom MediaVest Group
  • Wine Bottle App – Lowe Roche – Lowe Roche

Best in Location-based Mobile ***NEW FOR 2013***

  • Subway Hyperlocalization – Subway – Carat
  • 24 Hour Snack Tracker – McDonald’s Restaurants of Canada Limited, Western Region – OMD Canada
  • World’s Most Valuable Check-In – Missing Children Society of Canada – GREY (Canada)

Best Use of Display ***NEW FOR 2013***

  • Learn IKEA Curtains – IKEA – Leo Burnett, Toronto/Jungle Media
  • Honda Accord Window Takeover – BC Honda Dealers – Jungle Media Vancouver
  • Air Canada’s muse – Air Canada – Marketel
  • Roomy RAV4 – Quebec Toyota Dealer Association – Bleublancrouge
  • ALL ABOARD! – VIA Rail Canada – Touchè!
  • The Hobbit: Fantasy Forecast – Warner Bros. Canada – OMD

Best in Digital Technology ***NEW FOR 2013***

  • CCM RBZ Hockey Stick Launch – CCM – Carat
  • Sport Chek Retail Lab – Sport Chek, FGL Sports Ltd. – SID LEE
  • EdgeWalk at the CN Tower – CN Tower – BT/A
  • The Amazing Race Canada Chevrolet Fast Track Gamisodes – General Motors Chevrolet – Carat Canada
  • MHL.CA – The Heart and Stroke Foundation of Canada – Lowe Roche

Best in Integrated/Multichannel

  • 32 cuts, 32 emotions – Quebec Pork Producers Federation (FPPQ) – Carat
  • The Undeading – Heart & Stroke Foundation – Agency59
  • Winnipeg Store Opening – IKEA Canada Ltd. – Jungle Media & Leo Burnett
  • Restarting Canadaís Start Screens ñ Windows 8 Rogers Integration – Microsoft Windows 8 – Starcom MediaVest Group
  • Keep It In Your Pants – TELUS – Cossette Media
  • Your Better Starts Here – Sport Chek – Touchè!
  • Make Health Last – The Heart and Stroke Foundation of Canada – Lowe Roche
  • Budweiser Red Light – AB InBev – Labatt Breweries – UM Canada

Best in Consumer Engagement

  • Lay’s: Do Us A Flavour – PepsiCo. / Lay’s – OMD Canada
  • DEWmocracy – Heart & Stroke Foundation – OMD Canada
  • James Ready Cover Photo Swap – James Ready – Leo Burnett, Toronto
  • The Movie out Here – Labatt Breweries of Canada – Grip Limited
  • Jacobís Creek Moscato #moscatomonday – Corby Distilleries – Vizeum Canada
  • The LEGOLAND Mosaic Project: Getting families to feel the experience – LEGOLAND Discovery Centre -None

Content Integration and Sponsorship

  • Bachelor Love – Coty Canada / Rimmel London – OMD Canada
  • IKEA/Love it or List it – IKEA Canada Ltd. – Jungle Media
  • MLB’13 The Show Simulation – Sony Computer Entertainment Canada – Jungle Media
  • Evil Dead – Sony Pictures Releasing Canada – UM Canada
  • Dance Central 3 / Electric Circus Returns – Microsoft XBOX Dance Central 3 – Starcom MediaVest Group
  • BlackBerry / ìKeep Moving with The Amazing Race Canada – BlackBerry – Starcom MediaVest Group
  • Samsung Infinite Possibilities GS4 Launch – Samsung – Starcom MediaVest Group
  • Budweiser Red Light – AB InBev – Labatt Breweries – UM Canada

Branded Content

  • The Undeading – Heart&Stroke Foundation – Agency59
  • The Movie out Here – Labatt Breweries of Canada – Grip Limited
  • Clean & Clear Content – Johnson & Johnson – J3 Canada
  • Stock Talk – Scotia iTRADE – PHD
  • Desjardins and Radio-Canada’s Oser une autre vie (Daring to live another life) – Desjardins – No agency
  • Samsung Infinite Possibilities GS4 Launch – Samsung – Starcom MediaVest Group

Innovation in Content Distribution ***NEW FOR 2013***

  • CineCoup Film Accelerator: Be Brave! – CineCoup Media – CineCoup Media (internal)
  • Made of Imagination MTV + Sony Xperia – Sony Mobile – PHD

Media Spend under $250,000

  • Fire Truck – BC Egg Marketing Board – OMD Vancouver
  • James Ready Cover Photo Swap – James Ready – Leo Burnett, Toronto
  • James Ready 50% Awesomer Coasters – James Ready – Leo Burnett, Toronto
  • Earls Steak Redemption – Earls Kitchen + Bar – Leo Burnett, Toronto
  • Bringing Fashion to the Streets – EXPRESS Fashion Apparel Canada Inc. – Starcom MediaVest Group
  • Drixoral Traffice and Your Nose – Drixoral – Havas Media

Niche Target and Multicultural

  • Healthy U 5&1 Experiments Campaign – Alberta Health – DDB Canada
  • Down & Dirty With Soybean Farmers – SEVITA International – JAN Kelley Marketing
  • McLobster Tourist Trap – McDonald’s Restaurants of Canada Limited, Atlantic Region – OMD Canada
  • Stock Talk – Scotia iTRADE – PHD
  • Your Better Starts Here – Sport Chek – Touchè!
  • Ambassadors – Fèdèration des producteurs de lait du Quèbec – Touchè!

Best Localisation Campaign

  • Dirt DNA – SEVITA International – JAN Kelley Marketing
  • Learn IKEA – IKEA – Leo Burnett, Toronto/Jungle Media
  • Taking Food Further – MC Commercial Inc (Ge Cafe product) – PHD Canada

Best in Search ***NEW FOR 2013***

  • Interac Flash / Amazing Race Canada – Interac – Media Experts
  • Mazda Pick a Fight – Mazda Canada – Excelerator Media / Catalyst
  • Mazda 3 Launch Video Search – Mazda Canada – Excelerator Media / Catalyst
  • 2013 Customer Support Campaign – TELUS – Cossette Media

Best in Data/ Research ***NEW FOR 2013***

  • Windows Server 2012 The IT Decision Makerís Consumer Journey – Microsoft Windows Server 2012 -Starcom MediaVest Group
  • Belairdirect – Belairdirect – PHD Montreal

Best in Fast Moving Consumer Goods

  • DEWmocracy – PepsiCo., Beverages – OMD Canada
  • The Movie out Here – Labatt Breweries of Canada – Grip Limited
  • Cadbury Dairy Milk Launches Bubbly – Mondelez Canada – Jungle Media
  • Endless Celebration – Johnson & Johnson: o.b. Tampons – Lowe Roche
  • Ambassadors – Fèdèration des producteurs de lait du Quèbec – Touchè!
  • Budweiser Red Light – AB InBev – Labatt Breweries – UM Canada

Best in Cars and Automotive Services

  • quattro Experience – Audi Canada – Zulu Alpha Kilo
  • Sur Les Traces de la Fusion – Ford Canada – Mindshare Canada
  • VW Beetle Roadtrip Sessions – VW – MediaCom
  • smart city project – smart Canada div. of Mercedes-Benz – OMD Canada

Best in Financial Products and Commercial Services

  • TELUS Breakaway Cam – TELUS – Cossette Media
  • Core Credit – Everyday Spend (#smallenfreuden) – VISA Canada – OMD Canada
  • TD’s Dear Mortgage – TD Bank Group – Starcom MediaVest Group
  • TD Embossing – TD Bank – Starcom MediaVest Group
  • INTERAC FLASH THE AMAZING RACE CANADA – Interac Association/Acxsys Corporation – Agency 59 & Zulu Alpha Kilo

Best in Travel, Entertainment and Leisure

  • 35 Million Directors – Canadian Tourism Commission – OMD Vancouver

Best in Retail and E-commerce

  • Tweet to Taste – Jack Astor’s Bar & Grill – Zulu Alpha Kilo
  • McLobster Tourist Trap – McDonald’s Restaurants of Canada Limited, Atlantic Region – OMD Canada
  • Bringing Fashion to the Streets – EXPRESS Fashion Apparel Canada Inc – Starcom MediaVest Group
  • Boston Pizza Rib Stain Camo – Boston Pizza International – TAXI Canada Ltd.
  • Your Better Starts Here – Sport Chek – Touchè!

Best in Business Products and Services, Corporate Information and Self Promotion

  • Windows Server 2012 The IT Decision Makerís Consumer Journey – Microsoft Windows Server 2012 -Starcom MediaVest Group
  • Keep It In Your Pants – TELUS – Cossette Media
  • Electric Circuit – Hydro-Quèbec – Touchè!

Best in Charities, Health Care and Safety, Public Awareness Messages

  • The Undeading – Heart&Stroke Foundation – Agency59
  • Surrender Your Say – Twitter Campaign for Tourette Syndrome – The Tourette Syndrome Foundation of Canada – Saatchi & Saatchi
  • It’s Time for Gun Sense – Moms Demand Action for Gun Sense in America – Cossette Media
  • Milk Carton 2.0 – Missing Children Society of Canada – GREY (Canada)
  • Make Health Last – The Heart and Stroke Foundation of Canada – Lowe Roche