Game Of Thrones: Conquer the North

Anticipation is growing in the run-up to the premiere of the fourth season of HBO’s signature series, Game of Thrones.  By downloading the iRiS Augmented Reality app from iTunes App Store or Google Play for Android, fans of the show can immerse themselves in the Game of Thrones: Conquer the North experience.

In the wake of Season 3’s critically acclaimed Red Wedding, the lines have been redrawn. All you have to do is decide on which side you stand. Show Your Allegiance to your chosen Noble House by claiming land under one of six banners; Lannister, Stark, Baratheon, Tyrell, Greyjoy, or Targaryen. Using users’ GPS location, a pin is dropped on a dynamic map that allows users to navigate the realm of Canada and see which House is the most dominant both in their neighborhood, and across the country.  Proclaim on which side you stand by sharing the map on social networks using the hashtag #HBOCanada. 

Now that you have claimed your land, it is time to Explore the Realm.  Using the power of augmented reality technology, scanning 11 Game of Thrones character art posters displayed on over 300 transit shelters across Toronto allows users access to exclusive Game of Thrones video content, refreshed on a weekly basis.  Teasers, trailers and featurettes will whet the appetites of those who are fans of the show and entice those who aren’t.

The last step is to take your rightful place on the Iron Throne.  Take a photo of yourself and have your face superimposed onto male and female character poses.  Share this photo with your friends on social networks to once and for all declare that you have Conquered the North. 

HBO Canada Conquer the North Site:
http://www.hbocanada.com/conquer-the-north