Mexico Tourism + Cirque de Soleil

Current worked with Chicago-based agency Lapiz / Leo Burnett and Argentina's 4Humans studio, to launch an interactive print ad for Mexico Tourism in collaboration with Cirque de Soleil.

Scanning the ad in magazines, posters, online ads and billboards, a dynamic animation was brought to life featuring the colors and vibrancy of Mexico's heritage and custom-scored music. Alebrije folklore art was incorporated throughout the app, complimented with a face detection feature allowing users to take pictures and share with their favorite masks.