Pepsi Cultural Creator

CLIENT
Pepsi

AGENCY
Sparks + Honey

BRIEF
Our friends at Sparks + Honey engaged us at a moment's notice to build a mobile site as an access gate to free wifi at Northside Festival in Williamsburg, NY. The goal was to find PepsiCo's next Cultural Curator with a series of pop culture questions framed around jobs of the future. Users with enough correct answers won an interview for the gig. In addition to build a visually engaging site, we pulled together network service providers to set up wifi hotspots at various Northside venues.

And it all came together in 3 crazy days.